Topmost Malayalam actor Mohan lal, who was honoured with Lt. Colonel rank two years before, invites the displeasure of army for uniform misuse. Mohanlal had allegedly misused his uniform for commercial purposes in Kerala government advertisements to promote tourism. He had passed off as a war hero in a television advertisement aired in December 2010 and January 2011 during the Grand Kerala Shopping Festival promoted by the tourism department.
The honorary rank conferment rules stipulate that the uniform be worn only on ceremonial occasions, while on training with his Territorial Army unit, and at official functions.
Mohanlal said the costume used in the advertisement for the Kerala tourism department was the one he had worn for his role in the Malayalam film "Kandahar". "It's just like any film hoarding and it has got nothing to do with the Lt. Col. uniform in the Territorial Army. You should also see that the advertisement mentions my character in the film. In fact, I did this for the Kerala government and I have not collected any professional fees for it," said the actor.
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